Petro-Canada CareMakers
Becoming a caregiver can happen suddenly. Learning to care for a family member takes time, patience, and love. Our campaign showed Canadians the many firsts that come with caregiving and how CareMakers is there to help lighten the load every step of the way.
TV Spots
OOH/Print
Social Series
We created a social media series featuring real caregivers, asking them about their caregiving challenges, victories, and enduring love.
Watch the videos here: https://www.youtube.com/shorts/_Q5bMNIuWvM
Press:
https://www.campaigncanada.ca/article/1897958/caremakers-foundation-targets-gen-xers-thrust-caregiver-roles
Art Director: Sajeela Kanwal
Creative Directors: Daniel Bennett, Jill Mack, Lance Martin